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What is a CFP?

Alpine Lake

A CFP is a Certified Financial Planner.  In order to receive this designation, one has to complete a financial planning education, take a very difficult and rigorous exam, complete 1000 hours of training, do yearly continuing education, and uphold a strict moral code.


As a CFP, Ella Taylor is a fiduciary and sworn to uphold a strict ethical code of conduct and standards by the CFP board.  This code of standards includes prioritizing the best interests of the client, honesty, transparency, privacy, and ongoing education of the CFP to ensure the highest quality of care.

Quoted From Investopedia:

The following was written by JULIA KAGAN for Investopedia:

Certified Financial Planner (CFP) is a formal recognition of expertise in the areas of financial planning, taxes, insurance, estate planning, and retirement (such as with 401(k)s).

Owned and awarded by the Certified Financial Planner Board of Standards, Inc., the designation is awarded to individuals who successfully complete the CFP Board's initial exams, then continue ongoing annual education programs to sustain their skills and certification.



  • A certified financial planner (CFP) is an individual that has received a formal designation from the Certified Financial Planner Board of Standards, Inc.

  • CFPs help individuals in a variety of areas in managing their finances, such as retirement, investing, education, insurance, and taxes.

  • Becoming a CFP is one of the most difficult and stringent processes in terms of financial advisors. It requires years of experience, successful completion of standardized exams, a demonstration of ethics, and a formal education.

  • The most important aspect of a CFP is that they have a fiduciary duty, meaning they must make decisions with their client's best interests in mind.

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